Post by nojime4575 on Feb 15, 2024 2:26:23 GMT -5
Every year, over the course of a week, the " Cannes Lions " festival takes place , where themes relating to the world of advertising and creativity play the leading role . The reins of the event are governed by a jury of industry experts who, following criteria such as innovation, creativity and execution , assign the much acclaimed statuettes to the brands and/or agencies that have stood out the most for the creation of revolutionary and innovative advertising . Like most events and fairs, the Cannes Lions festival was first.
Postponed and then canceled due to the mandatory anti-gathering measures adopted to combat the Covid-19 pandemic. Who, if not the Lions, could turn a critical situation into an Event!? In fact, at the dawn Czech Republic Phone Number List of the new decade, the Cannes Lions took the opportunity to stop, analyze and evaluate the work produced on a global scale in the last ten years. Therefore the classic seven days during which a focus was developed on the campaigns, carried out by numerous brands and communication agencies, were transformed into a global streaming event where the last decade of work was the subject of comparison and common discussion.
The collective debate focused on the in-depth analysis and development of eight themes , linked to the most critical areas of branded marketing and brand communication : specifically, the selected themes subject to comparison are reported below. For some, the link to the report on the individual topics is also available, a report whose reading is highly recommended to have an exhaustive and clear vision of the topics covered. 2020 Content Themes Creativity is the business growth engine : the role creativity plays in driving non-incremental business growth, the function of the marketer and how it must evolve in the contemporary organization of the sector.
Postponed and then canceled due to the mandatory anti-gathering measures adopted to combat the Covid-19 pandemic. Who, if not the Lions, could turn a critical situation into an Event!? In fact, at the dawn Czech Republic Phone Number List of the new decade, the Cannes Lions took the opportunity to stop, analyze and evaluate the work produced on a global scale in the last ten years. Therefore the classic seven days during which a focus was developed on the campaigns, carried out by numerous brands and communication agencies, were transformed into a global streaming event where the last decade of work was the subject of comparison and common discussion.
The collective debate focused on the in-depth analysis and development of eight themes , linked to the most critical areas of branded marketing and brand communication : specifically, the selected themes subject to comparison are reported below. For some, the link to the report on the individual topics is also available, a report whose reading is highly recommended to have an exhaustive and clear vision of the topics covered. 2020 Content Themes Creativity is the business growth engine : the role creativity plays in driving non-incremental business growth, the function of the marketer and how it must evolve in the contemporary organization of the sector.