Post by nojime4575 on Feb 15, 2024 1:51:34 GMT -5
Customer Experience : it not only attracts new customers, but generates more loyal users, significantly reducing retention costs. Furthermore, a satisfactory experience leads customers to become promoters of the company itself. All with a strong impact on marketing and acquisition costs. But what is the first thing to do to build an effective Customer Experience? First and foremost, marketers must rely on a solid model for interpreting, creating and managing customer CX.
The marketing mix: from 4Ps to 4Cs Already in 1993 Robert F. Lauterborn proposed an innovative model that updated the traditional marketing mix based on the 4 (Product, Price, Place, Promotion) and still Estonia Phone Number List centered on the company and its offer (Unique Value Proposition), proposing a different classification , typical of experiential marketing, shifting the focus to the customer and his experiences with the 4Cs : Consumer : focuses on the customer model to be satisfied rather than on the product itself. It focuses on people's wants and needs Cost : costs, monetary and otherwise, supported by the customer for accessing and using the product or service offered Communication :
Broader concept than promotion, linked to the entire customer life cycle, includes every type of relationship between the company and the consumer Convenience : convenience that the customer has in purchasing a product, replaces "place", seeing distribution from the point of view of the end user The 4 Cs place companies on the customer's side, in the consumer's shoes , and identify what the customer wants, how he wants and can be engaged and what are the actions and touchpoints that the company must consider and develop to build the best relationship possible with the customer himself. The fundamental principles for creating a winning
The marketing mix: from 4Ps to 4Cs Already in 1993 Robert F. Lauterborn proposed an innovative model that updated the traditional marketing mix based on the 4 (Product, Price, Place, Promotion) and still Estonia Phone Number List centered on the company and its offer (Unique Value Proposition), proposing a different classification , typical of experiential marketing, shifting the focus to the customer and his experiences with the 4Cs : Consumer : focuses on the customer model to be satisfied rather than on the product itself. It focuses on people's wants and needs Cost : costs, monetary and otherwise, supported by the customer for accessing and using the product or service offered Communication :
Broader concept than promotion, linked to the entire customer life cycle, includes every type of relationship between the company and the consumer Convenience : convenience that the customer has in purchasing a product, replaces "place", seeing distribution from the point of view of the end user The 4 Cs place companies on the customer's side, in the consumer's shoes , and identify what the customer wants, how he wants and can be engaged and what are the actions and touchpoints that the company must consider and develop to build the best relationship possible with the customer himself. The fundamental principles for creating a winning