Post by nojime4575 on Feb 15, 2024 1:41:00 GMT -5
Must also be able to make ideas, products and behaviors visible that are often private. This can be done through a design that makes the products advertise themselves, or through social networks that make them shared and shareable moments of private life. Practical Value It is now well known that people like to share practical and useful information, this is even more true today on social networks. The contents and products that generate the most engagement and sharing are those that offer tangible and immediate utility . It could be a way to save money, a discount or a how to. There are many examples and for brands this is a vast area to explore to get closer to the end user and make him not only aware but also involved.
Stories Human beings have always told each other stories, it is something innate, which strengthens social bonds and allows us to share experiences and emotions. Some stories have social Argentina Phone Number List currency, others have practical value. What marketers must be good at doing is structuring a story well and conveying this type of content, connecting it to shareable experiences . In fact, we know very well that a story shared by someone we know or who we identify as more similar to us or simply closer, is more credible than an advertisement or a message that is more institutional. And precisely because of its nature as a story it is more likely to be shared.
Conclusions and further insights If you liked this article we recommend you also read The fundamental principles of Customer Experience . Reading the book that gave rise to this article is highly recommended: “ Contagious ” by Joan Berger. Share it with whoever you want and continue to follow us and read our articles!Did you like this content? Share it with whoever you want and continue to follow us and read our articles!
Stories Human beings have always told each other stories, it is something innate, which strengthens social bonds and allows us to share experiences and emotions. Some stories have social Argentina Phone Number List currency, others have practical value. What marketers must be good at doing is structuring a story well and conveying this type of content, connecting it to shareable experiences . In fact, we know very well that a story shared by someone we know or who we identify as more similar to us or simply closer, is more credible than an advertisement or a message that is more institutional. And precisely because of its nature as a story it is more likely to be shared.
Conclusions and further insights If you liked this article we recommend you also read The fundamental principles of Customer Experience . Reading the book that gave rise to this article is highly recommended: “ Contagious ” by Joan Berger. Share it with whoever you want and continue to follow us and read our articles!Did you like this content? Share it with whoever you want and continue to follow us and read our articles!