Post by nojime4575 on Feb 15, 2024 1:29:00 GMT -5
The adaptation and application of methodologies that have been designed to overcome the difficulties of a profession that is "natively" digital (software development) can allow the overcoming of some limits placed from the current organization of work. Modern marketing has many more similarities to software development than you might imagine. Marketing is a digital profession Digital dynamics have also profoundly changed the world of Marketing: The weight of investments in digital marketing is growing compared to total investments in marketing.
Touchpoints in the physical world are increasingly connected to the digital world (e.g. QR codes, beacons, etc) – we talk about seamless customer experience or omnichannel customer experience Digital India Phone Number List transformation has literally turned some sectors upside down (e.g. Uber or Netflix – read our article here ) Opinions on the brand , whether good or bad, thanks to SEO and Social Media can be shared instantly, grow virally, and remain archived on Google forever. Even if the brand does not have a digital presence. Marketing Landscape – marketing can now count on an enormous and ever-growing digital infrastructure I want to focus on this last point to complete the analysis.
Digital Marketing is dependent on software When you think about Digital Marketing, the relationship between brand and customer is always imagined to be direct. The marketer defines objectives, strategies and tactics to acquire and maintain the customer in his customer base or increase its value. He does this through the use and management of digital channels. However, these channels are a set of software with their own operating rules which are managed with less or more knowledge of the facts: Software we use to create marketing campaigns Independent internet services (Social media or search engines) Software that our customers
Touchpoints in the physical world are increasingly connected to the digital world (e.g. QR codes, beacons, etc) – we talk about seamless customer experience or omnichannel customer experience Digital India Phone Number List transformation has literally turned some sectors upside down (e.g. Uber or Netflix – read our article here ) Opinions on the brand , whether good or bad, thanks to SEO and Social Media can be shared instantly, grow virally, and remain archived on Google forever. Even if the brand does not have a digital presence. Marketing Landscape – marketing can now count on an enormous and ever-growing digital infrastructure I want to focus on this last point to complete the analysis.
Digital Marketing is dependent on software When you think about Digital Marketing, the relationship between brand and customer is always imagined to be direct. The marketer defines objectives, strategies and tactics to acquire and maintain the customer in his customer base or increase its value. He does this through the use and management of digital channels. However, these channels are a set of software with their own operating rules which are managed with less or more knowledge of the facts: Software we use to create marketing campaigns Independent internet services (Social media or search engines) Software that our customers